Tag Archives: target keywords

Concept to Launch: How to start a web site, part 2

Part 2 of starting a web site covers the expected / desired visitor cycle, card sorting / organizing menus, and professional graphic design. Follow our example character Joe Blue as he goes through these steps to build a water park web site.

Read more about how to start a web site, part 2.

Posted in Home web businesses, Web design, Web site basics, Web usability | Also tagged ,

URL SEO: Follow these simple rules

Yes, your URL is important (if you don’t know what that is, a URL is a web page’s address). Don’t let anyone tell you otherwise. If you follow these simple rules, your URLs will really help you out.

  • Rule #1: Take a moment to think about the words in your URL
  • Rule #2: Separate words with hyphens
  • Rule #3: Use all lowercase, always
  • Rule #4: If you can get away with it, don’t use a file extension
  • Rule #5: Don’t use too many subdirectories

More about URL SEO.

Posted in Search engine optimization | Also tagged , ,

Basics of Search Optimization

Search optimization is a very important aspect of web site development, because it connects people who are interested in your services (potential customers) to your web site. Search optimization includes:

  • keyword research
  • landing page organization
  • code optimization
  • site and search monitoring
  • online marketing

More about the basics of search optimization.

Posted in Online marketing, Search engine optimization, Web site basics | Also tagged , , ,

Business blog basics

Here’s a list of guidelines that will help make your blog successful.

  • Gear the site towards the readers
  • Know your target search keywords
  • Choose your categories wisely
  • Blog regularly, and as often as you can handle
  • Take advantage of your images
  • Use descriptive link text

More about business blog basics

Posted in Web site basics | Also tagged , ,

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