What's Included?

All Stitchsoft Web Sites

While your web site will be designed specifically for your business and industry, it will contain some standard features. While other web design companies will offer these as optional features, they are always standard at Stitchsoft. Features such as email and search engine optimization are essential to the success of your site.

domain name
email with webmail
an introduction to the company
company contact information
customer testimonials
current company specials
industry related content
invitation for action
usability oriented site design
search engine optimization and marketing
site statistics to measure your site's success

If your business needs more than this, such as e-commerce or automatically changing content, we can certainly accommodate you. Please see our interactive sites information.

domain name

If you do not yet have one, we will work together to come up with a domain name that represents your company well.

email with webmail

If you have not yet had email attached to your own domain name, you will love having it. Everyone will have their own email address, which can be set up in MS Outlook or Mozilla Thunderbird. It can also be forwarded to an existing email address or vice-versa. You will also be able to check your e-mail online.

an introduction to the company

Many potential customers do online research about the companies they work with. These people are more likely to do business with a company that has a professional web site, because they appreciate knowing what to expect from that company.

company contact information

Many repeat customers will return to a web site looking for information on how to contact the company for repeat business. They are looking for names of employees they have met before, company phone numbers, maps, addresses, etc.

customer testimonials

Because potential customers can be convinced to work with a company or purchase a product based on the testimonials of past customers, it is a good idea to include several statements from happy customers in your web design.

industry related content

Repeat customers, potential customers, and search engines will appreciate any industry related content available on your web site. If you are a doctor, you might include pages about the flu and other common illnesses. Construction companies might add pages on what phases are involved in finishing a basement or building a new home. Realtors might write about the best way to stage a home for a quick sale. This type of content will increase the popularity of your web site.

invitation for action

You will want to include some way to prompt your users to convert their visit to your web site into becoming a customer of your business. You can do this with an online coupon, special phone number to call, etc. You will know that users who come to you in this special way have come to your web site, to help you measure the site's success.

usability oriented site design

When most visitors comes to your web site, they decide in just a second or two whether they want to stay at your site or go back to the site they came from. This decision is based on several factors:

Is the site visually appealing?
Does the site look reputable?
Can they easily find the information they are looking for?
Does the information on the site look interesting?

Web usability is what makes a visitor to your site easily find the information they are looking for. That includes the following:

Lay out the pages similarly to other sites they visit
Make the pages easy to read
Put information on the home page that helps a visitor find what they are looking for

search engine optimization and marketing

Search engine optimization includes designing the links, content, and layout of your site in a way that search engines can easily understand. This will help your site show up in potential customers' searches.

Search engine marketing includes advertising your site. There are expensive and inexpensive ways of doing this. Inexpensive search engine marketing is included with a static site, but your company may decide to spend more money on marketing. Stitchsoft will submit your site to Open Directory, which will get your site in several directory listings as well as provide a reputable link to your site. You may choose to submit your site to Yahoo! Directory, which has an annual fee of $300, which will get your site in more directory listings as well as provide more reputable links to your site.

The more reputable links to your site, the higher your search engine ranking. Search engine rankings take time, and it can take months to build up your ranking.

For more immediate display in potential customers' searches, you may choose to advertise in paid placement for Google and Overture. This will give you a small text ad whenever potential customers search for keywords related to your company. Stitchsoft can manage these advertisements for you.

site statistics to measure your site's success

You will want to do how your web site is doing. Stitchsoft will provide you with a web site that shows you how many visitors are coming to your site. If you participate in paid placement, Stitchsoft will provide you with regular reports on your keywords and their successes. These reports, together with your receipt of online coupons, etc., will help us measure your site's success.