By admin | Published:
February 4, 2010
I’ve talked with a few photographers lately about new web sites. They each had different ideas of what they needed. It got me to thinking… what would the perfect photographer’s web site look like?
Photography is one of those fields where you put your work - your art and soul - on the line at every appointment.
It is also a word-of-mouth business: happy clients will refer their friends. Prospective customers value their friends’ opinions, so the most trusting new clients will be referrals.
A photographer’s web…
By admin | Published:
June 17, 2009
Part 2 of starting a web site covers the expected / desired visitor cycle, card sorting / organizing menus, and professional graphic design. Follow our example character Joe Blue as he goes through these steps to build a water park web site.
Read more about how to start a web site, part 2.
By admin | Published:
June 16, 2009
I have been part of lots of web projects… some have fallen flat on their faces, and some turned into major success stories. Of course, there were a few in between! For those of you just getting started on a new venture, here is my personal step-by-step formula for setting up a new web site, from concept to its initial launch.
Read more about how to start a web site.
By admin | Published:
June 4, 2009
My neighbor is a photographer. The other day, she was telling me how nearly all of her business comes from referrals from friends. Come to think of it, referrals are how I usually get my business as well.
Most people prefer to work with a friend of a friend, rather than a stranger. That is why networking is so important for small businesses - the more people we know, the more business is likely to come our way.
It just makes sense. Small business owners want to make it as easy as possible for clients, friends, and relatives to share our business with their friends and colleagues. One way to do this is with an “email-a-friend” link on the business’ web site.
Read more about email-a-friend.
By admin | Published:
April 27, 2009
Search optimization is a very important aspect of web site development, because it connects people who are interested in your services (potential customers) to your web site. Search optimization includes:
- keyword research
- landing page organization
- code optimization
- site and search monitoring
- online marketing
More about the basics of search optimization.
By mary | Published:
April 1, 2009
Here’s a list of guidelines that will help make your blog successful.
- Gear the site towards the readers
- Know your target search keywords
- Choose your categories wisely
- Blog regularly, and as often as you can handle
- Take advantage of your images
- Use descriptive link text
More about business blog basics…
By mary | Published:
March 27, 2009
Naming your domain is a tough but important choice. Don’t make a shot in the dark; make an informed decision! Put a smart keyword into your domain name so you can more easily rank highly on that keyword.
- Identify your top competitors
- Snoop out your competitors’ main keywords
- Make a comprehensive keyword list
- Find out which keywords are best
- Brainstorm good available domain names
- Rule out the bad names
- Pick a good name and register it
More about choosing a domain name…
By mary | Published:
March 24, 2009
I’ve spent some time pondering the qualities of a good Web site. Here is a list of what I think a good site requires.
- A solid technical base
- People to give it life
- Killer content
- Useful tools
- A profit model
More about good web sites…
