By admin | Published:
February 4, 2010
I’ve talked with a few photographers lately about new web sites. They each had different ideas of what they needed. It got me to thinking… what would the perfect photographer’s web site look like?
Photography is one of those fields where you put your work - your art and soul - on the line at every appointment.
It is also a word-of-mouth business: happy clients will refer their friends. Prospective customers value their friends’ opinions, so the most trusting new clients will be referrals.
A photographer’s web…
By admin | Published:
June 4, 2009
My neighbor is a photographer. The other day, she was telling me how nearly all of her business comes from referrals from friends. Come to think of it, referrals are how I usually get my business as well.
Most people prefer to work with a friend of a friend, rather than a stranger. That is why networking is so important for small businesses - the more people we know, the more business is likely to come our way.
It just makes sense. Small business owners want to make it as easy as possible for clients, friends, and relatives to share our business with their friends and colleagues. One way to do this is with an “email-a-friend” link on the business’ web site.
Read more about email-a-friend.
By admin | Published:
April 27, 2009
Search optimization is a very important aspect of web site development, because it connects people who are interested in your services (potential customers) to your web site. Search optimization includes:
- keyword research
- landing page organization
- code optimization
- site and search monitoring
- online marketing
More about the basics of search optimization.
