These days everyone wants to get on Facebook. Facebook this; Facebook that. Some people tell me they want to be on Facebook without really knowing why. So here’s why.
If my friend Jen tells me that the Blue Lemon restaurant is great and I have to go to it, that means SO much more to me than a Blue Lemon postcard that I get in the mail. Because how can I trust a postcard? Now, if Jen tells ALL of her friends to go to Blue Lemon for lunch, just think about how much more powerful it is for Blue Lemon than a simple postcard mailer.
If Blue Lemon convinces 1,000 people to tell ALL of their friends to go to Blue Lemon, the power behind it is astronomical. It results in a heck of a lot of new business for Blue Lemon. And that is the value of Facebook.
One of my sites, Design House Digital, has over 2000 fans on Facebook. We try to post at least one useful thing each day - mostly sales announcements and blog posts.
We also have Facebook integrated into our site. We have Like buttons on all of our products, blog posts, and photo gallery entries. Share on Facebook links are on those pages, too.
Now I’m sure you’re wondering: does it work? Is it worth the effort? Well, on Design House Digital, 13% of all of our traffic comes from Facebook: traffic we wouldn’t have if we weren’t on Facebook.
To get as many fans as we have on Facebook, we ran a couple of campaigns. Since our products are digital downloads, it is easy for us to put together an exclusive free kit download just for our fans. Twice we ran an exclusive kit campaigns: one to get to 800 fans and one to get to 2,000 fans. They were very successful. Everyone won, and so everyone was happy to help us grow our reach. We sent our free links as an “update” so only friends would get the message with the link.
I still haven’t seen “The Social Network” but I’m dying to 