Yes, your URL is important (if you don’t know what that is, a URL is a web page’s address). Don’t let anyone tell you otherwise. If you follow these simple rules, your URLs will really help you out in SEO.
Rule #1: Take a moment to think about the words in your URL
The words you put in your URL are important. Don’t just throw in anything. Be deliberate, because here’s where a little bit of thought can go a long way. Use words that people (and Google) will understand, and that you think they might type into Google.
Rule #2: Separate words with hyphens
No under_scores. No CamelCase. No justshovingwordstogether. Search engines have trouble interpreting these kinds of URLs, so simply-separate-words-with-hypens.
Rule #3: Use all lowercase, always
Uppercase/lowercase matters on Unix/Apache but not on Windows/IIS. No matter; get in the habit if always using lowercase, always. Then you won’t ever wonder if you used uppercase, because you know you’d never do that.
Rule #4: If you can get away with it, don’t use a file extension
Sometimes you can choose - you can create a file “google-optimization.html” or make a folder “google-optimization” and then put “index.html” inside it. The second option will give you a cleaner URL: stitchsoft.com/google-optimization.html vs. stitchsoft.com/google-optimization .
Rule #5: Don’t use too many subdirectories
Too many subdirectories are just too many. Stick with one or two; keep them meaningful if possible, but if not, keep it super short. On this site, I have to have a “categories” subdirectory for Wordpress performance, and it’s worthless for SEO, so it is simply /c/ .